Printing America’s Business Cards
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Understanding Pantone (spot colors) vs CMYK
The simplest explanation is that Pantone is a spot color system and CMYK is a process printing system. Pantone spot colors are solid inks assigned numbers that look almost the same no matter who prints them, which is why spot color is especially important for corporate identities and branded images. CMYK colors, on the other hand, are created (processed) on the press using a mix between Cyan, Magenta, Yellow, and black inks. Since there are variations between individual presses, press operators and other factors, CMYK colors are not guaranteed to be perfectly reproduced between printers or even print jobs.